Client: Divinati Services
Duties/Mandate: Search Engine Optimization & Organic Visibility Enhancement, Content Strategy
Results: 450+ daily organic traffic within 90 days of website launch
www.bloomingyourlifestyle.com is a fusion business. The brand caters to both online and real-life clients. The service provides health tips and other health-related information to its audience. It is yet another marvellous offering in the cluttered health care niche. The services provided by the client are unique and best in class. However, the niche to which the website belongs is pretty competitive. This niche attracts both international as well as national competition making the task in hand even more competitive. What fuelled the competition, even more, was the fact that this was a fresh domain without any domain authority or visibility.
The owner of the website Mr. Sidhant Bhardwaj is an expert of fitness and healthcare domain. However, technology and online marketing is something which was never his strong point. Observing the competition, he was adamant for making a mark in the virtual markets and wanted to partner with a digital marketing company who would understand his business concerns. He wanted to grab the right kind of attention from the market and enhance his visibility in the online world. His services are par excellence and people needed to know it. We were mandated with providing the best rankings and overall site visibility management. The challenge here was multi-fold.
Since it was a fresh domain and client was expecting quick results, considerable effort was put in researching the niche to the core. We had to cater to local as well as international visibility. Doing some extra homework was crucial for meeting the client’s expectations. We started by revamping the entire website completely. The initial focus was on enhancing the visibility and credibility of the site with some elements of striking an interactive conversation. In-depth keyword research was done and we helped the client in creating some really good quality content. We attained good ranks on search engines through rigorious On-Page and Off-Page SEO.