Client: Newstrend Network Communication Private Limited
Duties/Mandate: Search Engine Optimization & Online Visibility Enhancement
Results: Reached India Alexa Rank – 10, Global Alexa Rank – 238
www.newstrend.news is an online news sharing portal. They curate news content from various sources and make it available for their site visitors. The concept seems simple to read, but when it comes to online growth and cutting-edge digital marketing, things become really complex. The complexity of the project lies in the fact that it is a news roll website with highly dynamic nature as far as content is concerned. Every moment, there is some new content being added and making that content viral becomes an intellectually and technically challenging task.
We were approached by the client right from the inception of the website. The CEO of Newstrend Network Communication Private Limited Mr. Manish Bansal was pretty clear with his initial brief. He wanted to rank for his niche and needed a huge influx of traffic. Generating traffic for the website was crucial for its overall growth and success. The client was aware of the magnitude of work involved and knew from the very beginning that we were the right people to handle his work and online business objectives.
In a nutshell, the client wanted us to work on the following:
- Improve overall site structure
- Content Strategy
- Top ranks on search engines
- Consistent traffic growth
- Enhanced subscriber base
This project was one of the most daunting digital marketing campaigns that we have successfully executed. This was not an easy task due to the following reasons:
- The number of pages was huge
- Ever-changing content
- The magnitude of on-page SEO work
- Highly competitive niche
- No predefined number of keywords to work upon
It took us close to 100 hours in devising the right digital marketing strategy for the client. We knew that ranking individual pages in the given short period of time was not feasible and even humanly possible. So, our team decided to focus on social media marketing to begin with. Gradually, we started focusing very heavily on search engine optimization, making sure that the website had a flawless architecture. The task was very daunting because to achieve some long-term measurable results meant putting at least in 20-25 hours of work every day. Our team was up to the challenge and the entire project team was divided into 3 parts: On-Page SEO Team, Off-Page SEO Team & Social Media Team. Working in tandem over the course of 10 months, we delivered what no one else could.