www.provisas.co.nz

Client: Professional Visa Solutions
Website: www.provisas.co.nz
Duties/Mandate: Search Engine Optimization & Online Visibility Enhancement, Lead Generation
Results: Top ranks on all keywords, consistent generation of qualified leads, 500+ Qualified Leads in past 3 months (as on 14th November, 2018)

Background:

The client is one of the best immigration advisors based out of Auckland, New Zealand. They already have the real-life market reputation and have a fair amount of business. Provisas deals in both immigration solutions and legal aspects of those who have already migrated to New Zealand. The domain provisas.co.nz was a couple of years old and there was an existing website on it. We revamped the whole website and the present version of the website is the one developed by us. The need of the hour was to take the business of the client to the next level. For achieving this, we had to go that extra mile as the basic efforts had already been put in by the client.

Client's Expectations:

The client was not new to the world of digital marketing. In fact, before us, the SEO and other related duties were mandated to client’s in-house team. However, the task now was more complex as the client wanted to break the growth threshold and reach out to the next level. The client’s instructions and brief was short and clear. He wanted us to generate both domestic as well as international leads for him. Reaching a milestone in the organic growth of a website is pretty complex and breaking it for taking a leap ahead is even more difficult. The challenge in front of us was apparent. We had to go all out on this one. Creating new content and keeping the old one in sync was one of the major challenges that we were going to encounter here. Add to it the additional task of generating qualified leads.

Solution:

The solution to the client’s marketing challenges and objectives required us to do some deep research. The research here was segregated in two parts – we needed to know the social media buzz very well and we also needed to know the search trends for the client’s domain. After our initial content research, we had to take the hard call of ripping apart the client’s existing website and revamping it completely for generating more leads. It was a hard call as we had to preserve the existing rankings of the website as well as enhance them with the new content set. This meant doing tens of hours of work each day disavowing the junk off-page links and making the new quality ones to have a good backlinking profile. We did not want to ring any bells with Google here. The only way we could deliver results here was by running a well laid out SEO and content marketing campaign. In the end, the results speak for themselves. Our able team has successfully managed to provide 500+ qualified leads to the client over a span of 3 months (as on 14th November, 2018). Please have a look at the following screenshot to know more.

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