Content is the king in any SEO strategy. Having good quality content is the necessity of an SEO campaign. Therefore, most SEO experts in India are keen on implementing a solid content based strategy in order to attract more traffic towards a website.
Importance of Content Writing for SEO
Let us understand what is SEO content writing and how does it help in boosting the rankings of a website.
SEO content writing is simply the process of placing content on a website strategically at various places. This is done so that when a search pertaining to your services is made, the search engine page yields your website on the first page of the results page. For instance, the keywords that we place in the topic of a blog, within the blog, and at various other important places is a strategic decision.
For a great and solid content to work and be SEO worthy, it needs to be attractive, have valuable information and at the same time, it should be relatable to the audience. Simply having great content on your website will not work in your favour. It’s a must for the audience to connect with it. Thus, it is important to keep a few factors in mind while creating content for your website. They are:
- The inclusion of keywords at various strategic places within a website
- Keywords should be placed on a webpage repeatedly but should not be overstuffed.
- Link your keywords and Latent Semantic Indexing words with other web pages and blogs within your website.
These factors alone cannot guarantee increased rankings. But, they serve to be the stepping stone towards creating SEO worthy content. Search engines have their own algorithms and criteria to rank websites but these above-mentioned factors do help.
Without a doubt, quality content is the basis for the success of SEO but some of the best SEO experts in India are of the opinion that quality content should be combined with relevance, and value that it delivers to the audiences.
How Content Boosts SEO Rankings?
We have now understood the importance of having great content on a website. Let us further see how great content will help in boosting the rankings of your website.
SEO is based on content and keywords
Not only the presence of content and keywords, it’s vital to have strategic placement of these keywords at places where the crawlers of search engines such as Google, Bing and Yahoo can find them. Keywords are one of the most important parts of SEO. How and where you place them will definitely affect on your site’s rankings.
If you wish to satiate the search engine bigwigs, it is vital to have some strategic content with the important keywords placed within them.
Good content helps in better connection
If you are spending too much money and are way too lucky, poor content might work in your favour and you might attract audience and traffic using other means. But, this might be a short-sightedness on your part, since such tactics do not engage the audience for too long. They tend to drift. Good and engaging content connects with the audiences and keeps them coming back again and again for more, thereby, giving a consistent traffic to your website.
Great content, in addition to attracting the audience and keeping them engaged, increases your ranking. When the audience reads, likes or shares your content on the social media platforms, it tends to increase the activity and search engines are able to pick up this activity. This improves your rankings.
We, at Nimble Informatics Private Limited, are a team of SEO experts in India, working towards realizing your SEO dreams and goals. Our team is dedicated and has the needed expertise in content writing and other facets of the digital marketing real. We have a deep know-how of how to convert leads into potential customers. Call us now to discuss business and give us the opportunity to help you give wings to your business with the best analytical SEO strategic approach specifically designed to help your business grow.