Catching and captivating the attention of the audience is the biggest task for any website. It isn’t as easy as it seems. A bigger task is to maintain attention since the attention span of people has decreased to a great level and the level of competition is on a steady rise.
You might have some awesome content and an editorial team that meats out brilliant strategies to catch the attention of the users. But, there is a high chance of your audience being attracted to another website due to some attention-catching feature on that site. Also, the discussions about that rival site over social media platforms like Facebook, Twitter and Instagram might hurt your website’s viewership quantity and quality. Every website which is created has a purpose, be it selling a product, marketing a service or serving plain information. Until the audience doesn’t perform an action you want them to on your website, all your content, marketing strategies, efforts and money is all for nought, a mere waste.
Only garnering higher traffic does not ensure user engagement. Compelling them to perform the desired action is important. In most cases, that simply doesn’t happen.
Read on to know the 5 best tips advised by the best SEO experts in India to enhance user experience on your website.
Users these days want something new each time they visit a website. In order to retain the visitors and to keep them coming for more, that is what you have to do. Give them something new each time they visit. Creating and generating fresh and new content periodically will make your website look fresh and inviting, without being outdated and repetitive. New content each time they visit will keep them coming back and decrease your bounce rate at the same time. This will help the audience to perceive your website to be in sync with the time and your capability of providing new stories regularly.
Having the users contribute or interact directly with the website is one of the best ways to convert visitors into customers. Having forums and open discussions will prompt users to visit the site regularly and have trust in the site where their concerns are heard and questions answered. Leaving an open-ended question at the end of the blogs is also a great idea to communicate with the users and ask them to give their feedback on a particular topic.
Any website which seems like a maze and is difficult to navigate is a big no for the users. It is important for website developers to create a website which is user-friendly and easy to navigate. Internal linking is an essential part of a website. Having a hassle-free navigation system saves you from losing visitors. Bad navigation from one page to another frustrates the users to no end.
Faster site speed is one important factor that keeps people coming to a site and moving away from slower websites. You should not forget, it also is one of the factors that helps in higher rankings in the SERPs. People prefer sites that are faster and smoother rather than slower and inefficient ones. You might lose out on the user interaction owing to slow speed despite having some great content and SEO strategies. Hiring even the best SEO experts in India won’t help if you don’t work on the site speed.
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