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Case Study

My Legal Clinic - Scaling Partner Acquisition Through Paid Social Advertising

We assisted My Legal Clinic in scaling their Centre Partner network through Paid Social Advertising. Our targeted campaigns significantly widened their reach and reduced acquisition cost from INR 1,959/- to INR 321/- per partner. Our marketing efforts enabled them to onboard 990 new partners in FY 2023-24, enhancing their nationwide presence.

Their Story

Distinguished Providers of Legal and Compliance Services in India

My Legal Clinic is the brainchild of highly experienced Chartered Accountants, Company Secretaries, and Corporate Lawyers. They intend to provide their expertise to every business concern in India by helping them navigate a wide range of issues affecting their businesses and providing the best possible solution for the same.

The Challenge

Addressing Costly and Inefficient Centre Partner Acquisition

My Legal Clinic faced challenges with their traditional approach to acquiring Centre Partners, which was both costly and inefficient. Their offline methods limited their reach and involved high operational costs. Our challenge was to develop a more economical and effective marketing strategy that would broaden their outreach, lower partner acquisition costs, and enhance the overall efficiency of their expansion efforts.

The Solution

Launching a Targeted Paid Social Advertising Campaign

Nimble Informatics Pvt. Ltd. redefined My Legal Clinic’s approach by launching a robust Paid Social Advertising campaign. This approach, both targeted and cost-efficient, was crafted to greatly expand their reach and lower the costs associated with acquiring each Centre Partner.

We developed and executed a comprehensive paid social media strategy tailored to attract potential Centre Partners:

  • Targeted Advertising: Leveraged advanced targeting options to reach potential partners specifically interested in legal and financial services.
  • Compelling Content: Created engaging ads that communicated the benefits and potential of becoming a Centre Partner.
  • Optimized Budgeting: Focused on platforms that offered the best return on investment, optimizing ad spend throughout the campaign.
The Results

My Legal Clinic added 990 Centre Partners in FY 2023-24, a substantial increase from the 250 partners acquired through traditional methods in FY 2022-23.

The cost of acquiring a Centre Partner through our digital campaigns was INR 321, significantly lower than the INR 1,959/- cost incurred through offline methods.

Numbers Speak For Themselves
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