We offer quality PPC training through live projects. Our students get to work on real Google Ads, Bing Ads and Facebook Ads accounts that have a history of spending thousands of dollars. We teach our trainees how to craft profitable ad campaigns through practical training.
Live Projects
Experienced Faculty
Affordable Fee Structure
Placement Assistance
Our Curriculum for PPC Training in Solan
Section 1: Introduction
Introduction to Google Ads
Sponsored Results vs Organic Results
Importance of Google Ads
Walkthrough of a Live Google Ads Account
Section 2: Creating and Setting Up a Google Ads Account
Setting up your first Google Ads Account
Understanding the Google Ads Account Hierarchy
Setting Up Account Access and Billing
Section 3: Google Ad Campaigns
What is a Campaign?
Types of Campaigns
Network Settings
Location Targeting
Adjusting Daily Budget
Basics of Bidding Strategies
Campaign Start and End Dates
Dynamic Search Ads
Ad Rotation
Ad Scheduling
Device Targeting
Campaign URL Options
Section 4: Ad Groups
Ad Group Structure Basics
Creating an Ad Group
Guidelines for Ad Group Creation
Section 5: Writing Killer Text Ads
The Anatomy of Google Text Ads
Best Practices for Writing Text Ads That Win
Creating a Text Ad
Section 6: Ad Extensions
Introduction to Ad Extensions
Benefits of Using Ad Extensions
Types of Ad Extensions
Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Location Extensions
Promotion Extensions
Price Extensions
Section 7: Bidding Strategies
Google's Default Bid Strategy (Clicks)
Target Search Page Location
Target ROAS
Target CPA
Target Outranking Share
Maximize Clicks
Enhanced CPC Bidding
Manual CPC Bidding
Section 8: Keywords
What are Keywords?
Keywords vs Search Queries
Keyword Research
Keyword Research Tools
Keyword Planning
Keyword Organization
Keyword Match Types - Broad Match, Phrase Match, Exact Match, Negative Match
Negative Keyword Lists
Section 9: Google Ads Auction
Introduction to Google Ads Auction
Understanding Quality Score
Understanding Ad Rank and its Calculation
Section 10: Refining Google Ad Campaigns
Navigating the Google Ads Dashboard
Editing, Pausing and Enabling Keywords, Ad Groups and Campaigns
Setting Up Custom Schedules For Campaigns
Understanding Bid Adjustments
Section 11: Remarketing
Introduction to Remarketing
Benefits of Remarketing
Adding Google Remarketing Tag to Your Website
Creating a Remarketing Audience
Adding Remarketing Audiences to a Campaign
Section 12: Conversion Tracking
Basics of Conversion Tracking
Types of Conversion Actions
Generating and Installing Your Conversion Tracking Tag
Setting Up Conversion Tracking For Form Submissions
Setting Up Phone Call Tracking
Section 13: Reporting
Linking Google Ads and Google Analytics Accounts
Auto-Tagging vs Manual Tagging Reporting
Google Ads Campaigns Report
Google Ads Keywords Report
Google Ads Hour of Day Report
Google Ads Destination URLs Report
Why Enroll For PPC Training in Chandigarh?
There is a growing demand for expert PPC professionals in the market these days. Every business, big or small, wants customers. The fight for obtaining top ranks organically on search engines has become very intense. With increasing competition in every niche, there has been a surge in the number of businesses opting for PPC besides investing in SEO.
The PPC team at Nimble Informatics Pvt. Ltd. specializes in running effective PPC campaigns on search engines as well as social media platforms. Besides offering Pay-per-click (PPC) advertising and lead generation services to clients globally, we also offer PPC training in Chandigarh. With experience in managing huge PPC accounts, our faculty members strive hard to impart the best possible theoretical and practical knowledge to our students. Our PPC trainers are Google certified. They have helped hundreds of businesses scale new heights through PPC campaigns.
PPC advertising is a great training program choice for students as well as working professionals. Because of the huge demand for this skill in the market, you can be sure of a rewarding career in PPC marketing.
Who Should Opt For PPC Training in Chandigarh?
Anyone desirous of making a career in digital marketing can enroll in our PPC training in Chandigarh. Pay-per-click advertising has enormous job opportunities. This course is also suitable for business owners and webmasters who are running a business online but are struggling to drive organic traffic to their websites. Our specially designed course would teach you the best PPC practices for Google Ads, Bind Ads, and social media. Whether you are a student or a working professional, this course would suit anyone. In our opinion, students of B.Tech, BCA, MCA, B.Sc. (Computer Science), and BBA must consider this course for their 4-weeks, 6-weeks, or 6-months industrial training in Chandigarh, Mohali, or Panchkula.
Why Should You Choose Nimble Informatics Pvt. Ltd. For PPC Training in Chandigarh?
Nimble Informatics Pvt. Ltd. has a passionate team of Google-certified professionals who have shaped the careers of hundreds of students. We have a 100% placement record which can be verified. Our PPC training in Chandigarh involves working on live Google Ads accounts of our clients for maximum exposure to students. Free demo classes are also available.
We strive hard to provide as much practical exposure to our trainees as possible. Getting hands-on experience is the core component of our PPC training course in Chandigarh. Our training program is divided into modules. Each module follows with a practical assignment on a live Google Ads account where students get to apply the concepts they have learned in theory class. Some of the features that make our PPC course in Chandigarh unique are:
Stress on practical exposure to students
Small batches and individual focus
Flexible class timing for students and working professionals
Exhaustive study material
Opportunity to work on premium tools like Optmyzr, Ahrefs, SEMrush, and many others
Weekend batches available
Certificate of course completion
Special guidance and training to earn a Google Certification
Interview preparation and job assistance
For more information about our PPC course in Chandigarh, please contact us.
"Nimble Informatics changed my career for the better. Small class sizes and personalized attention helped me excel. The live projects and interview preparation were invaluable. I highly recommend them."
Rahul Bhatia
HCL Technologies
"The training programs at Nimble Informatics are top-notch. The experienced faculty and practical approach helped me improve my skills and advance in my career. The comprehensive study material and interview preparation made a huge difference for me."
Kanav Sharma
Tata Consultancy Services
"Nimble Informatics has a well-rounded training program. The exhaustive study material, flexible class timings, and live projects provided me with a comprehensive learning experience. I am grateful for the opportunity to enhance my skills with them."
Aditya Banta
Process360 Pvt. Ltd.
"Nimble Informatics is the perfect choice for anyone looking to advance in their career. The experienced faculty and their practical approach are outstanding. Live projects gave me a real-world understanding of the subject matter."
