Education & Training

Best PPC Training in Solan

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Last Updated On February 19, 2023
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Nimble Informatics Pvt. Ltd. has vast experience in running PPC Campaigns. We know the art of running PPC campaigns on Google, Bing, Facebook, and many other platforms very well. We have generated leads worth millions of dollars for our clients to date. Our experts know what works and they are willing to share the knowledge with you.

Live Projects
Experienced Faculty
Affordable Fee Structure
Placement Assistance

Our Curriculum for PPC Training in Solan

Section 1: Introduction

Introduction to Google Ads
Sponsored Results vs Organic Results
Importance of Google Ads
Walkthrough of a Live Google Ads Account

Section 2: Creating and Setting Up a Google Ads Account

Setting up your first Google Ads Account
Understanding the Google Ads Account Hierarchy
Setting Up Account Access and Billing

Section 3: Google Ad Campaigns

What is a Campaign?
Types of Campaigns
Network Settings
Location Targeting
Adjusting Daily Budget
Basics of Bidding Strategies
Campaign Start and End Dates
Dynamic Search Ads
Ad Rotation
Ad Scheduling
Device Targeting
Campaign URL Options

Section 4: Ad Groups

Ad Group Structure Basics
Creating an Ad Group
Guidelines for Ad Group Creation

Section 5: Writing Killer Text Ads

The Anatomy of Google Text Ads
Best Practices for Writing Text Ads That Win
Creating a Text Ad

Section 6: Ad Extensions

Introduction to Ad Extensions
Benefits of Using Ad Extensions
Types of Ad Extensions
Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Location Extensions
Promotion Extensions
Price Extensions

Section 7: Bidding Strategies

Google's Default Bid Strategy (Clicks)
Target Search Page Location
Target ROAS
Target CPA
Target Outranking Share
Maximize Clicks
Enhanced CPC Bidding
Manual CPC Bidding

Section 8: Keywords

What are Keywords?
Keywords vs Search Queries
Keyword Research
Keyword Research Tools
Keyword Planning
Keyword Organization
Keyword Match Types - Broad Match, Phrase Match, Exact Match, Negative Match
Negative Keyword Lists

Section 9: Google Ads Auction

Introduction to Google Ads Auction
Understanding Quality Score
Understanding Ad Rank and its Calculation

Section 10: Refining Google Ad Campaigns

Navigating the Google Ads Dashboard
Editing, Pausing and Enabling Keywords, Ad Groups and Campaigns
Setting Up Custom Schedules For Campaigns
Understanding Bid Adjustments

Section 11: Remarketing

Introduction to Remarketing
Benefits of Remarketing
Adding Google Remarketing Tag to Your Website
Creating a Remarketing Audience
Adding Remarketing Audiences to a Campaign

Section 12: Conversion Tracking

Basics of Conversion Tracking
Types of Conversion Actions
Generating and Installing Your Conversion Tracking Tag
Setting Up Conversion Tracking For Form Submissions
Setting Up Phone Call Tracking

Section 13: Reporting

Linking Google Ads and Google Analytics Accounts
Auto-Tagging vs Manual Tagging Reporting
Google Ads Campaigns Report
Google Ads Keywords Report
Google Ads Hour of Day Report
Google Ads Destination URLs Report

Why Enroll For PPC Training in Solan?

There are so many colleges offering IT education in the state of Himachal Pradesh, especially around Solan. But the lacuna here is that although the colleges are good for academics, they do not provide real-world training. PPC advertising is an art that is not taught anywhere in colleges. But, this is a skill that the industry demands. That’s why enrolling for PPC training in Solan, Shimla and other cities of Himachal Pradesh is a must. You should be a future-ready IT professional and we can help you become one.

Who Should Opt For PPC Training in Solan?

PPC campaigns are an integral part of digital marketing. Hence, it’s obvious that PPC training in Solan, Shimla, and other cities of Himachal Pradesh is designed for those who are looking at digital marketing as a career option. If you are a student of B.E., B.Tech, BCA, MCA, B.Sc. (IT), B.Sc. (Computer Science), M.Sc. (IT), M.Sc. (Computer Science), or any other similar course, we strongly recommend choosing this job-oriented course for PPC training in Solan.

Why Should You Choose Nimble Informatics Pvt. Ltd. For PPC Training in Solan?

There are many complex elements that have to be mastered for becoming a PPC expert. Nimble Informatics Pvt. Ltd. has been executing PPC campaigns for its clients for years. We know every PPC strategy that works. Enrolling in PPC training in Solan with us will ensure that you stay ahead of your competition from day one.

Training with us means you get to work on live campaigns from the very first instance. We would also be training you for relevant Google certifications. Hence, we ensure that you stay ahead of your competition under every circumstance. Mentioned below are some of the features of our PPC training in the Solan program.

  • Stress on practical exposure to students
  • Small batches and individual focus
  • Flexible class timing for students and working professionals
  • Exhaustive study material
  • Opportunity to work on premium tools like Optmyzr, Ahrefs, SEMrush, and many others
  • Weekend batches available
  • Certificate of course completion
  • Special guidance and training to earn a Google Certification
  • Interview preparation and job assistance

For more information about our PPC course in Solan, please contact us.

  • "Nimble Informatics changed my career for the better. Small class sizes and personalized attention helped me excel. The live projects and interview preparation were invaluable. I highly recommend them."
    Rahul Bhatia
    HCL Technologies
  • "The training programs at Nimble Informatics are top-notch. The experienced faculty and practical approach helped me improve my skills and advance in my career. The comprehensive study material and interview preparation made a huge difference for me."
    Kanav Sharma
    Tata Consultancy Services
  • "Nimble Informatics has a well-rounded training program. The exhaustive study material, flexible class timings, and live projects provided me with a comprehensive learning experience. I am grateful for the opportunity to enhance my skills with them."
    Aditya Banta
    Process360 Pvt. Ltd.
  • "Nimble Informatics is the perfect choice for anyone looking to advance in their career. The experienced faculty and their practical approach are outstanding. Live projects gave me a real-world understanding of the subject matter."
    Ankit Verma
Industrial Training Free Consultation

100% Free Consultation!

Have a free consultation with our training experts and see how we can help you boost your career.